date:Mar 13, 2013
Weetabix, the leading cereal brand in the UK, has launched a new campaign to boost the sales of its new 'Weetabix with Chocolate' variant.
Weetabix with Chocolate variant was formerly known as Chocolate Weetabix.
The new name and re-launch aims to reassure parents of the product's positive health credentials, aligning it with the Weetabix 'Fuel for Big Days' brand strategy which launched in 2011.
The TV advertising campaign, created by advertising agency BBH, re-launches Weetabix with Chocola