date:Mar 13, 2013
te as Weetabix fuel with a great chocolate taste. The 1.8m cross-channel campaign will see the advertisement running for about four weeks.
The campaign will be supported with digital activity including a Mumsnet partnership. There will also be a new Facebook application featuring Slingshot capability which allows users to put products straight into their online shopping baskets with major supermarkets.
Weetabix group manager Ben Cooper said that the campaign is aimed at communicating that Weet