date:Mar 22, 2013
overall channel growth rate of 2%, Mr. Dudick said. And on colleges and universities, the collective purchasing power of students is $76 billion and rising.
New whole-grain requirements for school nutrition programs represent a growth opportunity for General Mills, which leads the cereal category in that channel.
Since all of our Big G cereals contain more whole grain than any other single ingredient, we have a great opportunity to expand our cereal distribution in the education channel, Mr. D