date:Mar 25, 2013
General Mills, Inc. is introducing new cereals and taking new approaches to promote traditional brands as it attempts to ignite Big G cereals sales, which declined 2% in the third quarter ended Feb. 24.
General Mills launched a Fiber One 80 Calorie chocolate cereal that offers 35% of the adult daily value of fiber per serving, said Ken Powell, chairman and chief executive officer of the Minneapolis-based company in a March 20 earnings conference call. For another product introduction, Peanut Bu