date:Mar 27, 2013
Pepperidge Farm, Inc. has launched a multi-million dollar television advertising campaign designed to drive sales of its iconic Milano cookie range. The campaign titled My Yummy Secret will be featured on prime time television through the end of May and, according to Pepperidge, is designed to show the moments women discreetly turn to Milano cookies for those much-needed moments of me time.
We know that our consumers enjoy Milano cookies during special me time occasions, and we wanted to show t