date:Apr 01, 2013
The Wendys Co. is currently test marketing two premium-oriented products that use flatbread and pretzels as carriers to differentiate the items in the quick-service-restaurant space. One item is a flatbread chicken product and the second is a pretzel bacon burger.
We want you to say if I go to Wendys, I am getting something different, said Steve Hare, chief financial officer for Wendys, in a presentation at the UBS Global Consumer Conference on March 14.
Mr. Hare said the flatbread chicken pro