date:Jun 17, 2014
a night out at a non football venue as escapism whilst the game is on. explains Richard Cope, Senior Trends Consultant at Mintel.
Around half of this retail boost is expected to come from television sales: Mintel estimates that sales of TVs will account for nearly 170 million of all World Cup-driven retail sales providing a much-needed boost to a category that has been declining in value. The next biggest winner will be alcoholic drinks, especially beer, where off-trade sales are expected to