date:Nov 21, 2012
aspartame and acesulfame-K and the mid-year launch of its Acti Fresh Drops with stevia and natural fruit juice concentrates. Perhaps most significant, however, was a launch from Germanys leading gums and jellies company Haribo, which introduced Stevi-Lakritz licorice sweets, formulated to give a natural product with 40% fewer calories than standard lines.
Lu Ann Williams, Research Manager at Innova Market Insights, confirms that interest in naturalness, all-natural ingredients and the eliminat