date:May 26, 2012
o-eat cereal category revenues declined approximately 1.5% for the 13 weeks ended March 31, 2012, from the comparable year-ago period, Post said. Category volumes, measured in pounds, declined 8% for the 13 weeks ended March 31, 2012. Management believes the category volume decline is largely attributable to higher every day and promoted average prices and increased competition from cereal substitutes such as quick-service restaurants and other breakfast items.
Capital expenditures in the six m