date:May 28, 2012
The comments come just days before the end of a consultation on a draft amendment to the Childrens and General Commercial Communication Codes, which details the rules for promotion of food and drink that are high in fat, salt and sugar on Irish television and radio.
The FSAI recently urged the BAI to amend the codes and allow the promotion of low fat cheeses on TV and radio in an effort to boost calcium intake in pubescent children.
Despite the FSAI efforts, no amendments were made to the ch