date:Dec 11, 2012
The probiotics industry in Europe has launched scientific and legal bids to counter an EU-wide ban on using the word 'probiotic' on packaging and marketing materials.
The ban comes into force on December 14 as part of the Nutrition and Health Claims Regulation, which only permits firms to make claims from an approved list. No probiotics claims have been approved and, because the European Commission decided in 2007 that the term 'probiotic' carries an implied health claim, manufacturers can't ev