date:May 29, 2012
sees the purchase as a means of boosting group sales across Brazil.
Seventy per cent of Ypioca sales are in its home state of Cear, and Millian said:This creates an opportunity to drive sales of Diageo brands in this state such as Smirnoff Ice, and to innovate with smaller formats for current Diageo brands,Millian said.
Attractive demographics for Brazil the worlds sixth-largest economy with a CAGR of 4% for the next five years include 50% of the population under 29 years old, progressive ur