date:Dec 17, 2012
To address a lasting downturn in the European economy and consumer trends that have led to a significant decline in its sales in the region, Danone has said that it is preparing a cost reduction and adaptation plan to win back its competitive edge.
The plan will be deployed over two years and is aimed at adjusting costs to this new context and generating savings of around 200 million in Europe. It will seek to reduce general and administrative costs for the group and its European subsidiaries,