date:Dec 21, 2012
Premier Foods has renewed its long-standing license to manufacture Cadbury-branded cake products until at least June 2017 as part of its plan to boost growth in the cake category.
The new licensing deal negotiated with Cadbury owner, Mondelēz International, will provide a platform to drive growth of Cadbury-branded cakes and ambient desserts, including Cadbury Mini Rolls, said Premier.
The contract provides for the possibility, subject to approval, to the use of the groups other trademarks fo