date:May 30, 2012
Rabobank report on Chinas Wine Market Mind the Gap also details the difficulties global brands face in entering the markets traditional distribution channels and cautioned suppliers to be mindful of a number of gaps.
The gap between the expectations of foreign brand owners and the reality they face in the market is a result of a highly idiosyncratic and early-stage market,Rabobank said.
It found that many international brands are choosing to enter the market through contacts or guanxi and dis