date:Dec 27, 2012
our energy in RD team and the supply chain team was focused on taking costs out of our products.''
''Now we've got a healthy balance between innovation and growth as well as the need to always be efficient in our operations,'' Connolly added.
Having set a goal of new products comprising 13 to 15% of sales by 2015, the company is planning to increase its investment in marketing, advertising and promotions by 5%, compared to existing 3.5% by 2015.
The Hillshire Brands, formerly Sara Lee, focus