date:Dec 29, 2012
s all set to improve its share further to 38%, thereby bringing the dominance of canned/ambient soup in the country.
As per the survey, the growth trend has continued even in volume terms by 5% in 2011 over 2006 and by more than 7% in 2016 over 2011.
The increasing importance for dried soup (mixes) in Australia is clearly witnessed in volume share, which had dethroned canned/ambient soup segment from the top spot in 2011.
Canned/ambient soup, which was the market leader in 2006 with about 48%