date:Feb 28, 2012
5.9bn in 2010 to 11.2bn in 2016.
Smartphones could be used to scan cans to re-order products from home, while intelligent retail fixtures could capture product availability data and sales volumes, IGD-CCE report said.
Nimble and innovative
Baldry said that CCE was aware that its category had plenty of room for growth, with the firm looking to unlock opportunities through strong partnerships across the trade and paying attention to the needs shoppers.
He added:But we must always be thinking ahea