date:Jan 05, 2013
culation.
Oatsa grain that is still considered horse feed in some parts of the world including pockets in Indiahas already emerged a popular breakfast cereal on the back of increasing demand for health food in metros and big cities.
While PepsiCo's Quaker Oats, which calls itself the World's No. 1 Oats brand, entered India over seven years ago, more than half a dozen food companies including GSK Consumer, Kellogg India, Britannia and Marico have entered the Rs 200-crore oats market, which is g