date:Jan 07, 2013
ndary level of education, with 21.8%. Consumers with pre-primary level of education had only 4.7% share.
Better off individuals formed 28.4% of the market, followed by those from the affluent income group with 23.4%. Consumers who did not want to reveal their income had the least share of 11.9%.
Consumers who had an average of more than seven hours of leisure time per day held 31% share, followed by those who had an average between one and three hours of leisure time per day with 25.4%. Consum