date:May 31, 2012
1980s advert with a romance between neighbours was the last exciting thing that happened in instant coffee.
Following a soft launch at Londons Olympia Exhibition Centre in mid-May, the product is already available via INOs online store (3x 2.5g sticks cost 99p, 9x cost 2.99) and Ataei said launches into retail stores and supermarkets were planned in October 2012, with talks with buyers planned.
Asked why INO chose the single-serve format for the brand, Ataei said:Look at the overall trend in