date:May 31, 2012
Thats according to a new report from Rabobank, China Wine Market: Mind the Gap, which noted that bottled wine imports into China rose 65% to 241m litres in 2011, the sharpest rise since the economic downturn in 2007.
Wine offered a strong value proposition given its western-style positive association with Chinese consumers, Rabobank analysts Mark Soccio and Martin Wu wrote.
Understanding consumer needs
Moreover, the beverage was not seen as luxurious as whisky or brandy, as old-fashioned or