date:May 31, 2012
uct development and market growth in the category. It splits these opportunities up into four main areas: ingredients and flavours; benefits and positioning; packaging and merchandising and marketing.
Under ingredients and flavours, Datamonitor suggests manufacturers have considerable potential to draw on other categories as inspiration for innovative flavour combinations, packaging designs and production techniques thatsurprise and excite consumers.
Origins of cocoa beans
Aside from the tren