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China's Bright Food may claim first European 'beachhead' with Weetabix, but others could be lurking
date:Apr 27, 2012
Chinese company Bright Food is reportedly in talks with Lion Capital to acquire British cereal maker Weetabix and could make its first mark on Europe, according to an analyst.
BakeryAndSnacks.comspoke to Marcia Mogelonsky, director of insight for Mintel Food and Drink about a potential deal after major media outlets reported that talks for a 1bn deal were on-going.
Likelihood of a deal
Lion Capital is in the business of turning over companies, so it is not surprising that it is looking to sell W

07/01 18:59