date:May 31, 2012
England and among AB consumers, aligning with the premium positioning of many dark chocolate bars,notes Wisson.
It also enjoys a strong following among the growing over-65s market; in Mintel research, 43% of over-65s cited dark chocolate as one of their main choice factors, compared with just 12% of 16- to 24-year-olds.
For these more discerning consumers, chocolate is becoming more than just an occasional treat it is becoming a hobby and a quest for knowledge and fine, rare beans.
Chocolate