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Chivas Brothers Pernod Ricard spots 'prestige' opportunity in hand-bottled whisky
date:Jun 01, 2012
prestige and ultra-prestige editions.

Priceless whisky editions

These included Chivas Regal 25, the Royal Salute range and high-end limited editions of The Glenlivet and Ballantines; the bottling hall will also have facilities for new product development (NPD).

International PR manager Jim Long told BeverageDaily.com:Obviously bottling has become increasingly mechanised over the years, but in fact with the high-end products youll increasingly only have a stopper that can be applied by hand wi

07/12 22:42