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Nielsen finds: Consumers have global preference for international brands
date:Feb 06, 2013
Sixty percent of global consumers prefer to buy new products from a familiar brand rather than switch to a new brand, according to a new study from global research firm Nielsen.
The Nielsen Global Survey of New Product Purchase Sentiment surveyed more than 29,000 Internet respondents in 58 countries and found that brand familiarity is one of several key characteristics that resonate strongly with consumers worldwide.
Rob Wengel, senior vice president Nielsen Innovation Analytics said that Nielse

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