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Nielsen finds: Consumers have global preference for international brands
date:Feb 06, 2013
e.
Economic factors also play a role in purchase decisions, as 45 per cent of global respondents report that challenging economic conditions make them less likely to try a new product. Four in 10 respondents indicate a willingness to pay a premium price for a new product.
Nielsens survey shows that distinctions exist with regard to preferences for local and global brands. Forty percent of global respondents say they are partial toward local options, with North Americans most in favor of local br

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