date:Jun 02, 2012
However, these benefits will only be short-term, unless manufacturers intelligently develop products that can appeal for longer.
Micheala Peck, analyst in the Consumer Business Unit at Datamonitor, said that a lot of the major chocolate brands have launched British-inspired products with new packaging, and some format development.
This will inevitably boost consumer spend and this is a good thing for the UK chocolate market, which tends to see a slight dip in sales following the Easter peri