date:Feb 21, 2013
Already more than a $2 billion business, Oreo has the potential to double in the coming years if initiatives put in place by Mondelēz International, Inc. are successful, said Irene Rosenfeld, chairman and chief executive officer of the Deerfield, Ill.-based company.
In a Feb. 19 presentation at the Consumer Analyst Group of New York Conference in Boca Raton, Ms. Rosenfeld used Oreo as an example of how Mondelēz implements a sharp focus on its power brands to drive top-tier growth. Doing so re