date:Feb 21, 2013
quires the company to capitalize on its strengths in existing markets and seizing white space opportunities, she said.
Ms. Rosenfeld said Mondelēz made Oreo the leading cookie brand in China by adapting the product to local tastes and supporting it with innovative marketing. In fiscal 2012, sales for Oreo grew 20% in China to $500 million. Now, the company is applying the lessons learned in China to its operations around the world.
Oreo has now surpassed the billion-dollar threshold in develo