date:Feb 21, 2013
From worst to first. Thats how Barry Calpino, vice-president of breakthrough innovation at Kraft Foods Group, Inc., described his companys recent history of innovation.
We were worst at innovation by almost any measure qualitative, quantitative, outsiders, insiders, Mr. Calpino said during a Feb. 19 presentation at the Consumer Analyst Group of New York conference in Boca Raton. In 2008, almost everything we launched was considered a failure. In 2009: same story. We were right near the bottom.