date:Feb 21, 2013
ging its existing assets of research and development, sales organization and strong brands. The company adopted a fewer, bigger, better approach, investing more heavily in fewer platforms with an eye to multi-year performance.
In my experience in innovation for close to 20 years, one thing I have seen is that every single study of innovation has said that year two is just as important and often more important than year one, and that most innovators and most companies pull way back in year two a