date:Feb 21, 2013
With a view toward greater opportunities in the cereal category, the Kellogg Co. is in the process of redefining cereal with products that will exist outside the traditional category. Two products include Kellogg To Go and Nutri-Grain Biscuits.
We believe we can continue to grow cereal, said John Bryant, president and chief executive officer, during a presentation at the Consumer Analyst of New York conference taking place this week in Boca Raton. The cereal category is much more versatile than