date:Feb 21, 2013
people give it credit.
Making its debut in 2013 will be Kellogg To Go, a breakfast beverage that has 10 grams of protein and 5 grams of fiber, Mr. Bryant said.
It is a bowl of cereal in a beverage format, he said. We see it as an opportunity to bring consumers who may be skipping cereal back to the category.
I dont know how big this could be, but there is a breakfast beverage business in Australia that equals $2 billion for us.
Mr. Bryants comments come a day after General Mills, Inc. annou