date:Mar 01, 2013
Flowers Foods, Inc. on Feb. 28 announced its stalking horse bid for the largest bread brands and related assets of Hostess Brands, Inc. was declared the highest and best bid, eliminating the need for an auction. Flowers stalking horse bid for the Beefsteak rye brand was topped by Bimbo Bakeries USA.
Included in the victorious bid were Hostess brands including Wonder, Natures Pride, Merita, Home Pride, and Butternut bread; 20 baking plants; and 38 depots. Flowers bid $360 million for the assets.