date:Jun 06, 2012
produce, but because manufacturers and retailers add on extra margin knowing that nutritionally aware consumers are often more affluent and willing to pay more for products they think will do them good.
He argues that manufacturers and retailers should cut the premium margins put on healthy products, especially as they often cost less to produce than other products.
The best example of this is soft drinks. Producing diet soft drinks costs much less than full sugar versions, so companies make