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Pepsi NEXT lures new consumers into cola category as sales exceed expectations
date:Apr 28, 2012
Speaking at the soft drinks and snack giants Q1, 2012 earnings call yesterday, PepsiCo chief executive Indra Nooyi said Pepsi NEXT was off to a good start.
She added: Initial feedback is that the brand is sourcing volume from other categories, consistent withourobjective of bringing back lapsed cola users. While it's very early, the results are ahead of our launch expectations.
Bringing back lapsed cola users
Sweetened with high fructose corn syrup, aspartame, Acesulfame K and sucralose, Pepsi N

07/03 15:44