date:Mar 15, 2013
nterparts, the Snack Artist line comes in distinctive, earth-tone bags made to look more like a premium brand. The Safeway logo appears only a small strip at the bottom.
In many cases, people are buying some of our brands and think it's a national brand, said Diane Dietz, chief marketing officer for Safeway.
The rise of store brands known in the industry as private-label products became apparent last year when ConAgra Foods Inc. said it was buying Ralcorp Holdings Inc. Although it's not a ho