date:Jun 07, 2012
pods as a market are here to stay,Feliciano added.
Scratched the surface
Pods had onlyscratched the surfacein the US, Feliciano said, despite retail volume growth of 523% from 2006 to 2011 and movement from niche product to workplace and household mainstay.
He added:While pod penetration is still relatively low compared with other types of coffee in the US, single serve coffee pod machines now account for 20% of total volume sales, up from 4% in 2006.
Machine sales themselves were also predi