date:Mar 25, 2013
n 2012 was portability/snackability. Single-serving cups were on-trend for brands like Kelloggs Krave, Quaker Life and Capn Crunchs Crunch Berries that collectively promise a quick breakfast, with no clean-up. Cereal as a snack was achieved with Quaker Life Snackems in snack-size, stand-up pouches that will not tip over and are great for on the go.
Hot cereals are also cashing in on the single-serving format, influenced by the success of hot oatmeal in fast-food outlets, such as McDonalds and S