date:Jun 07, 2012
sole disappointment remains gum and candy
Speaking on an earnings call last month to discuss Krafts first quarter results, chief executive Irene Rosenfeld said the firm had got off to a terrific start.
She added: Our sharpened focus on power brands, successful new product innovation and advertising investments have all continued to pay off. This has enabled us to implement the necessary pricing and still deliver positive volume/mix gains and solid market shares.
Global sales of biscuits were