date:Mar 26, 2013
have been expanding the reach of Tasty across the South and Southwest, he said. The result is Tastykake is the fastest growing cake brand in the South.
He said the product line most recently was introduced in Arizona and Nevada and now covers the majority of the U.S. population. Sales have grown to a projected $276 million in 2013 from $170 million at the time of the acquisition, Mr. Shiver said. Of the $106 million sales increase, $16 million occurred in core Tasty markets with $90 added throu