date:Mar 27, 2013
Cheeseburger. If it takes off, pretzel breads could pop.
Thanks to natural tie-ins with snacking, cookies and crackers tend to be prolific new product markets, but both were down in 2012. Even so, some trends gained momentum in 2012. Whole grains seem to have topped out in breads, but they are still rising in cookies and crackers. Datamonitors Product Launch Analytics says that 8.2% of 2012s cookie launches contained whole grains, up from 5.1% in 2011. It was the same for crackers, with 21.9% o