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BPI employees launch social media campaign to spread ‘beef is beef’ message
date:Apr 28, 2012
BPI is the worlds biggest supplier of LFTB, but was forced to close three of its four beef processing facilities after retailers decided to stop buying ground beef containing the ingredient. BPI employed about 1,500 people until an ABC news report sparked a wave of bad publicity about LFTB. The BPI plant closures have put about 650 employees out of work.
Jeremy Jacobsen is an employee at BPIs corporate office, and co-founder of theFacebook group, People for the Truth, which so far has attracted

07/13 17:40