date:Apr 10, 2013
Pasta companies looking to drive change and growth at retail should look to several retail hot buttons for guidance, including price and value, identifying convenient consumer solutions and providing a cool factor, said Todd Hale, senior vice-president of consumer and shopping insights for North America at Nielsen Co.
In a presentation April 9 at the National Pasta Association meeting in Palm Beach, Mr. Hale described retail hot buttons as areas where retailers are specifically putting a lot of