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Danone and Chobani lead ‘two horse’ US Greek yogurt race - analyst
date:Jun 09, 2012
rt market.

Greek yogurt 'revolution'

While Chobani witnessed dramatic growth during the Greek yogurtrevolution, segment veteran Fage has seen its share of the market drop from 94% in 2007 to 14%.

General Mills was a late entrant to the US Greek yogurt market, with its offering, Yoplait Greek, not launched until early 2010.

According to the research, the product has failed to impress consumers and its share of the market has steadily decelerated to around 5.7% after hitting its peak of 8.1% i

07/11 01:25