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Danone and Chobani lead ‘two horse’ US Greek yogurt race - analyst
date:Jun 09, 2012
n May 2012.

General Mills has missed out on Greek from having started late to poor positioned of the product, we considered that General Mills is unlikely to become a major player in Greek yogurt.

We expect Greek yogurt to continue to gain share from non-Greek offerings. This could compound the problems of General Mills.a double-negative-whammy of lack of success in Greek and lost share of non-Greek where General Mills is still strong.

07/10 19:42