date:Jun 09, 2012
ling confectionery category in the market, some way ahead of sugar confectionery, while gum accounts for only a small portion.
Growth is not expected to be as strong in the Malaysian chocolate sector compared to BRIC markets, but chocolate retail value sales would reach 138.4m if Euromonitor growth forecasts are realised.
Better links to retailers
DKSH communications manager Leng Stricker-Wong told this site that Hershey could benefit from her companys strong local network in Malaysia, includ