date:Apr 22, 2013
oriello, CEO of GuestMetrics LLC. Looking at the performance of the pizza category in our system of table service restaurants, compared to the prior year, pizza sales were up 8.2% in 2012 and picked up further steam during the first quarter of 2013, growing 8.8%, resulting in pizza gaining about 20 basis points of share in the overall food category in table service restaurants both in 2012 and the first quarter of 2013.
To better understand the strength in the pizza category, we looked across o